Media Relations
Managing your district’s public image means more than just sending press releases—it’s about building trust, managing the narrative and ensuring your community hears the full story. At Syntax, we help school districts navigate the media landscape with professionalism, precision and purpose.
From celebrating student achievement to managing high-pressure news inquiries, Syntax serves as a trusted liaison between your district and the media. We work proactively to promote the positive and are prepared to respond swiftly and effectively when challenges arise.
Since school communication is our company’s primary focus, we are uniquely positioned to understand the rhythm of school districts and the media landscape. We ensure that your voice is heard clearly, accurately and respectfully in every interaction.
What We Deliver
Press Releases & Story Development
We write and distribute professional press releases that highlight the great things happening in your schools—student accomplishments, district initiatives, awards, events and more.
Media Outreach & Pitching
We cultivate relationships with education reporters and local media outlets to ensure your stories are not only shared but positioned in the right light.
Interview Preparation
We prepare superintendents, board members, and administrators for media interviews with tailored talking points, message coaching, and mock interviews when needed.
Crisis Media Management
In times of crisis or controversy, we coordinate with the media on your behalf—handling inquiries, crafting statements, and controlling the flow of information to prevent misinformation or escalation.
Media Monitoring
We track media coverage and provide timely updates so your leadership team stays informed on how your district is being represented in the news.
Media Protocols & Training
We help districts establish clear media response protocols and offer training sessions for leadership teams and spokespeople, so your staff feels confident in any media interaction.
Why It Matters
Strong media relations allow districts to:
Shape their public narrative
Build credibility and transparency with their communities
Highlight successes that often go unnoticed
Minimize reputational risk in times of crisis
Communicate with clarity, especially when it matters most
Your Public Image, Professionally Managed
Syntax has decades of experience supporting school districts across New York State with media relations that are smart, strategic, and grounded in a deep understanding of public education. Whether you’re announcing a new initiative or responding to breaking news, we’ll help ensure your message is heard—and respected.