Crisis & Issue Communication
In a crisis, how and when you communicate matters just as much as what you say. Syntax provides school districts with calm, clear, and experienced guidance when it’s needed most—before, during, and after high-pressure situations.
From safety threats to sensitive personnel matters, we help districts communicate with confidence, protect public trust, and prioritize student and staff well-being.
Crises and complex issues can emerge without warning. Whether you’re facing an emergency, public controversy, or growing misinformation, Syntax becomes your communications command center. We work alongside your leadership team to develop and deliver timely, accurate, and compassionate messaging that reassures your community while minimizing confusion and risk.
How We Help
Immediate Response Support
We are available when urgency strikes—crafting statements, talking points, parent notifications, and staff updates, often within minutes. Our team ensures your messages are factual, aligned, and sensitive to the situation.
Multi-Channel Coordination
We help you communicate clearly across all platforms—email, websites, robocalls, social media, press statements, and internal communications—so every audience receives the right message in the right way.
Media Management
We serve as your intermediary with the media, handling press inquiries, drafting statements, and ensuring that public-facing messaging reflects your district’s values and protects your reputation.
Stakeholder Guidance
We advise superintendents and boards of education on language, tone, timing, and next steps when navigating difficult or controversial topics, from policy changes to legal matters.
Post-Crisis Communication
Once the immediate crisis has passed, we support your efforts to re-engage, rebuild trust, and communicate about recovery steps, investigations, or changes made as a result of the incident.
Crisis Protocols & Planning
We also help districts prepare in advance, with customizable templates, chain-of-command protocols, and guidance on developing a crisis communication plan that supports quick decision-making under pressure.
Examples of Situations We Help Navigate
Student or staff injury or death
School threats or lockdowns
Controversial board decisions or protests
Personnel issues or misconduct allegations
Building closures, emergencies, or transportation disruptions
Public backlash or media scrutiny
Your Communication Safety Net
At Syntax, we understand the emotional and logistical pressure school leaders face during a crisis. Our team brings calm, clarity, and decades of experience to help you communicate effectively—when it matters most.